A 22-year-old medical student from India created an AI-generated MAGA influencer to rake in thousands of dollars from conservative men, according to WIRED
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Fictional nurse "Emily Hart," often dressed in a bikini or engaging in stereotypically conservative activities, garnered millions of social media views and sold softcore AI-generated content as well as anti-woke apparel
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The AI-generated influencer's creator said he tried to create a similar left-wing counterpart to his fake right-wing influencer, but found Democrats "know it's AI slop"
A 22-year-old medical student from India created an AI-generatedMAGAgirl influencer to rake in thousands of dollars from U.S. men by way of millions of social media views, softcore AI-generated content subscriptions and selling anti-woke apparel, according to a new report.
The tech outletWIREDinterviewed the Indian man about his creation, registered nurse “Emily Hart,” whom the pseudonymous Sam described as “pro-Christian, pro-Second Amendment, pro-life, anti-abortion, anti-woke, and anti-immigration.” The fake influencer would post selfies of herself in a bikini, or doing activities like firing guns, ice fishing and drinking Coors Light.
“I was spending maybe 30 to 50 minutes of my day [creating the content], and I was making good money for a medical student,” he told WIRED in a report published on Tuesday, April 21. “In India, even in professional jobs, you can't make this amount of money. I haven’t seen any easier way to make money online.”
The man claimed to be making a few thousand dollars a month selling MAGA-themed T-shirts with slogans like “PTSD: Pretty Tired of Stupid Democrats” and AI-generated nude photos.
“I was basically doing nothing,“ he said. “And it was just flooded with money.”
One man sent “Emily Hart” a video of himself having intercourse with a pillow while looking at her photos, Sam said.
“It was incredibly weird, but he sent me a $50 tip, so I was like, 'OK, do what you want,' ” the medical student said.
Sam attempted to create an AI-generated, left-wing counterpart to his MAGA money maker on Instagram, but it didn’t get much traction.
“Democrats know that it’s AI slop, so they don’t engage as much,” Sam said, before claiming, “The MAGA crowd is made up of dumb people — like, super dumb people. And they fall for it.”
The Instagram page for the AI influencer was taken down in February, but the Facebook page was up until shortly after the WIRED report was published on Tuesday. It has since been taken down.
Sam was inspired, he said, to create “Emily Hart” as he searched for easy ways to make money to support his studies and aspiration to pursue a medical career in the U.S. after he completes his education.
After selling study notes and making YouTube shorts, he attempted to make an AI-generated girl and sell bikini pictures of the fake woman, but struggled to get attention.
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He said he asked Google’s AI tool Gemini for advice and was told that instead of creating a generic “hot girl,” he should focus on the “MAGA/conservative niche,” which the AI bot described as a “cheat code.”
“The conservative audience (especially older men in the US) often has higher disposable income and is more loyal,” Gemini told Sam, according to a transcript he provided WIRED.
Meta, the parent company of Instagram and Facebook, requires AI content to be labeled, but many accounts fail to do so and operate undeterred by the company’s policies, WIRED reported.
Sam also told the outlet that the more polarizing and controversial content was the most successful at attracting eyeballs, a long-term trend on major social media platforms. He said based on what he’s seen on platforms like Instagram Reels that an AI-generated Nazi girl influencer “would blow up. It would just break all the records.”
A Meta spokesperson told WIRED that the company prohibits “content that glorifies, supports, or represents Nazism, and we remove it when we find it.”
The tech outletWIREDinterviewed the Indian man about his creation, registered nurse “Emily Hart,” whom the pseudonymous Sam described as “pro-Christian, pro-Second Amendment, pro-life, anti-abortion, anti-woke, and anti-immigration.” The fake influencer would post selfies of herself in a bikini, or doing activities like firing guns, ice fishing and drinking Coors Light.
The company has struggled to do so in the past: a report byFortunein November 2025 discovered accounts with hundreds of thousands of followers and videos with tens of millions of views and shares promoting Nazism and Adolf Hitler, including AI-generated translations of Hitler speeches and AI-generated visuals.
At the time, Meta scrubbed the clips and toldFortune:“We don’t want this kind of content on our platforms, and brands don’t want their ads to appear next to it.” The company said it added the removed posts to its "database" of violating content so it could remove "copies" if they were re-uploaded.
The rise of consumer AI image and video generators hasspread throughout daily life, and politics is no exception. At the very top of the MAGA movement, PresidentDonald Trumpand his administration have shared AI-generated videosdepicting former President Barack Obama and Michelle Obama as monkeys, Trumpbombing protesters with a brown liquid, and House Democratic LeaderHakeem Jeffriesina fake sombrero and mustache.
In recent weeks, he’ssparked outrageamidhis feudwithPope Leo XIVover the war in Iran by sharing AI-generated images ofhimself as a Messiah-like figureandanother of him and Jesus Christ embracing.
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